objective

objective
ob|jec|tive1 W3 [əbˈdʒektıv] n
1.) something that you are trying hard to achieve, especially in business or politics
= ↑goal
He vowed to achieve certain objectives before the end of his presidency.
the best way to accomplish your objectives
The degree program has two main objectives .
Managers should set specific performance objectives for their teams.
The main objective was to improve children's knowledge of geography.
A clear objective was set and adhered to.
One of your first business objectives should be to get your own office.
2.) a place that you are trying to reach, especially in a military attack
The 4th Division's objective was a town twenty miles to the east.
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COLLOCATES for sense 1
achieve/meet an objective
accomplish an objective (=achieve an objective)
have an objective
set an objective (=decide what your objective is)
main/primary/principal objective
clear/specific objective
career objectives
business objectives
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objective 2
objective2 S3 adj
1.) based on facts, or making a decision that is based on facts rather than on your feelings or beliefs
≠ ↑subjective
objective assessment/measurement/description etc
It's hard to give an objective opinion about your own children.
Scientists need to be objective when doing research.
purely/totally/completely objective
the importance of a completely objective, independent press
2.) formal existing outside the mind as something real, not only as an idea
The world has an objective reality.
>objectivity [ˌɔbdʒekˈtıvıti US ˌa:b-] n [U]

Dictionary of contemporary English. 2013.

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